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History

Our Heritage

Our story begins

Chartered by the State of Minnesota to operate as Farmers Union Employees Credit Union to serve the employees of the Farmers Union Central Exchange, their family members and related cooperative associations in St. Paul and South Saint Paul, MN.

1939
1940

80 members and 25 borrowers

The first annual meeting was held. 29 members attended. Total earnings for the year were $68.87, expenses were $46.29. There were 47 loans for the year valued at $2,481.50. At the end of the year there were 80 members and 25 borrowers. Assets were $1,596.23.

Credit union membership reaches 500

1961
1969

All credit union records are moved to computers

Assets reach $1 million

1971
1978

Employees of the Minnesota Farmers Union educational organization become eligible to join.

Membership hits 1,000

Assets reach $5 million

IRAs and Checking Accounts become available to members.

1984
1986

Name changed to Cenex Credit Union.

Merged with MSI Federal Credit Union - bringing in 1,153 new members.

Visa Credit Cards are offered.

1988
1996

Name changed to Heartland Credit Union.

Merged with Land O’Lakes Credit Union.

 

 

Online Banking offered.

1999
2004

Charter is expanded to serve Dakota County.

Inver Grove Heights Headquarters building opens.

2007
2011

Merged with Minnesota Valley Credit Union.

Charter expanded to serve Scott, Rice and Le Sueur counties.

New Prague branch opens.

2012
2015

Membership hits 10,000

Assets reach $100 million

Charter expanded to serve Carver, Hennepin, Ramsey and Washington counties.

2017
2018

Started a mortgage department.

Heartland introduces a new logo and “Here When You Need Us” tagline.

2019
2021

Hugo, MN branch opens.